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Notes from the growth stack.

Notes from the growth stack.

Playbooks, teardown and numbers from 390+ D2C brands running on YourToken. New posts every Tuesday.

Playbooks, teardown and numbers from 390+ D2C brands running on YourToken. New posts every Tuesday.

BUNDLES · 6 MIN

Ten bundle formats, ranked by AOV lift

What 40 stores learned running fixed, volume, BYOB and mystery bundles side by side for a quarter.

SEP 16, 2026

LOYALTY · 8 MIN

Why most VIP ladders have one tier too many

Cohort data on tier thresholds, and the surprisingly simple ladder that maximises repeat rate.

SEP 9, 2026

REFERRALS · 5 MIN

Cash beats coupons: the referral payout study

Real-cash referral rewards outperformed store credit by 2.4x on share rate. Here is the full breakdown.

SEP 2, 2026

CART · 7 MIN

The cart drawer audit every retention lead should run

22 friction checkpoints. What to fix first if RPV is your top-line goal.

AUG 26, 2026

VIDEO · 4 MIN

Making reels shoppable without killing page speed

How we ship a shoppable video feed that adds 40ms, not 4 seconds, to a PDP.

AUG 19, 2026

ATTRIBUTION · 9 MIN

One customer profile, one attribution model

Why stitched app stacks over-count revenue, and how a single profile changes your growth reviews.

AUG 12, 2026

One retention tactic. Every Tuesday.

One retention tactic. Every Tuesday.

Ten-minute reads on what is working right now, with the numbers. Read by 24,000 D2C operators.

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