Me&my, a fast-growing D2C apparel brand, increased Return on Ad Spend from 4X to 7X by replacing rigid bundle offers with a flexible variable bundling strategy. By guiding customers from single-item purchases to multi-item orders without forcing commitment, the brand boosted Products Per Order by 64 percent while maintaining a low-friction checkout experience.
Return on Ad Spend Increase: From 4X to 7X
Products Per Order Increase: From 1.1 to 1.8, a 64 percent rise
Core Modules Used: Variable Bundles and Cart Optimization
Implementation Time: Around one week
Me&my unlocked profitable growth by rethinking how bundles work in fashion e-commerce.
Instead of forcing customers into rigid multi-item offers, the brand adopted a variable bundling strategy that preserved customer intent while gently nudging shoppers toward higher-value orders. The result was a sharp increase in Products Per Order and a jump in ROAS from 4X to 7X.
Me&my is a Direct-to-Consumer apparel brand focused on trendy, high-quality fashion. Operating in a highly competitive market, the brand prioritizes maximizing value per customer to support aggressive and sustainable paid acquisition.
Me&my aimed to increase profitability from paid ads by improving Products Per Order and Average Order Value, without hurting conversion rates or alienating customers who initially wanted to buy just one item.
As Me&my scaled, several limitations became clear.
Products Per Order remained stagnant at 1.1, with most customers purchasing only a single item.
Low AOV created a ceiling on ad scalability, keeping ROAS capped at 4X.
Traditional bundle offers required customers to commit upfront to buying multiple items, which reduced participation.
Bundling logic and cart calculations were disconnected, leading to friction and trust issues at checkout.
Me&my implemented an all-in-one system combining Variable Bundles with Cart Optimization. This created a seamless experience where bundle logic, pricing, and cart behavior worked together in real time.
Instead of forcing a multi-item purchase, the variable bundle allowed customers to check out with a single item while clearly showing the benefit of adding more.
For example, after adding one item, customers saw a prompt such as “Add one more item to unlock the 2-item price.”
This low-friction incentive preserved customer choice while encouraging incremental additions.
As a result, Products Per Order increased from 1.1 to 1.8.
The cart instantly recognized the variable bundle logic initiated on the product page. Discounts were calculated accurately and consistently, removing pricing confusion and increasing checkout trust.
The cart also surfaced relevant upsells and cross-sells after bundle selection, capturing additional revenue without disrupting the purchase flow.
The impact of variable bundling was immediate and measurable.
Return on Ad Spend increased from 4X to 7X.
Products Per Order rose by 64 percent, moving from 1.1 to 1.8.
Overall attributed revenue increased significantly.
Operational efficiency improved as multiple promotional apps were replaced by a single system, improving site speed and reliability.
“[Insert testimonial from a key decision-maker at Me&my highlighting how Variable Bundling solved the PPO problem and enabled 7X ROAS]”
The Variable Bundling setup went live in approximately one week.
The integration team handled the complete implementation, ensuring complex pricing rules and bundle logic worked flawlessly with Me&my’s existing e-commerce platform. Pricing accuracy was maintained across all scenarios.
By replacing rigid bundle requirements with a flexible, intent-preserving approach, Me&my unlocked higher Products Per Order and significantly improved paid media profitability.
This case study shows how variable bundling combined with a unified cart experience can remove friction, protect conversion rates, and unlock scalable ROAS growth.
