How Avimee Herbals Generated ₹3.5+ Crores with Bundling and Cart Optimization
How Avimee Herbals Drove ₹3.5+ Crores in Revenue in Under 3 Months Using Strategic Bundling and Cart Optimization
At a Glance
Bundle Conversion Rate: 6.5% Lifetime
Performance Uplift: Approximately 50% higher than industry benchmarks
Revenue Generated via Bundles: $386,441 USD (₹3.5+ Crores INR)
Key Modules Used: Product Bundles (Fixed and Step) and Cart Optimization
Go-Live Timeline: 3 to 4 days
Executive Summary
Avimee Herbals unlocked a significant revenue lever by transitioning customers from single-product purchases to structured, multi-product routines.
Through a unified bundling and cart optimization system, the brand increased Products Per Order, lifted Average Order Value, and generated over ₹3.5 Crores in additional revenue, with visible impact in less than two weeks after launch.
Client Profile
The Brand
Founded in 2021, Avimee Herbals is a Direct-to-Consumer brand focused on natural, Ayurvedic hair and skincare solutions. Its flagship product, Kesh Pallav Hair Oil, became a viral success and helped the brand build strong organic traffic and a loyal, repeat customer base.
By blending traditional family knowledge with modern science, Avimee Herbals established high product efficacy and long-term customer trust.
The Objective
The brand aimed to increase Average Order Value, convert single-product buyers into routine-based purchasers, improve cart conversion, and better monetize existing organic traffic.
The Challenge Before Implementation
Despite rapid growth and strong product-market fit, Avimee Herbals faced several limitations.
Customers frequently purchased only one hero product per order, creating an AOV ceiling.
The brand relied on multiple apps for bundling, upsells, and promotions, which caused performance issues and fragmented the checkout experience.
The cart lacked motivational elements such as milestones or incentives.
Bundling data and cart behavior insights were siloed, limiting optimization opportunities.
The Solution A Unified Revenue Engine
Avimee Herbals implemented an all-in-one platform combining product bundling and cart optimization. This replaced multiple disconnected tools with a single, high-performance system that unified analytics, offers, and checkout behavior into one funnel.
Module 1 Product Bundling Driving AOV Growth
Step Bundles Guided Routine Conversion
Avimee introduced step-based bundles that guided customers through a complete hair-care routine.
Step 1 Hair Oil
Step 2 Serum
Step 3 Shampoo
By presenting the routine in a structured sequence, the brand reduced decision fatigue and encouraged customers to purchase a complete solution rather than a single product.
This approach naturally increased Products Per Order while reinforcing the effectiveness of the routine.
Fixed Bundles Price Anchoring and Volume Increase
A Buy Any 3 at ₹999 bundle was launched to establish a strong price anchor.
This offer encouraged customers to try new products, stock up on favorites, and increase the number of items per order.
Conversion Tracking and Product Positioning
Using unified analytics, Avimee tracked the most frequently selected products within bundles.
Based on this data, high-performing products were repositioned for greater visibility within the bundle interface, improving overall bundle conversion rates.
Trust Signals Integration
Product ratings and review counts from Judge.me were displayed directly inside the bundle selection experience.
This reduced hesitation at the decision point and increased customer confidence during selection.
Module 2 Cart Optimization Maximizing Checkout Revenue
Gamified Progress Bar and Milestones
The cart was enhanced with a dynamic progress bar that highlighted milestones such as free gifts and free shipping.
Customers could see exactly how close they were to unlocking rewards, motivating them to add more items to their cart.
Dynamic Upsells and Cross-Sells
Relevant, high-margin products were dynamically recommended in the cart based on current cart contents.
This allowed Avimee Herbals to capture additional revenue at the highest-intent moment before checkout.
Results After Implementation
The impact was both immediate and measurable.
The bundle conversion rate reached a 6.5 percent lifetime average.
This performance was approximately 50 percent higher than industry benchmarks.
The bundling strategy generated over ₹3.5 Crores in total revenue.
Significant results were observed in under two weeks post-launch.
Average Products Per Order increased to 3.0.
Client Testimonial
“[Insert testimonial from Siddhant Agarwal, Co-Founder and Managing Director, Avimee Herbals]”
Implementation and Support
The platform went live within 3 to 4 days.
The engineering team handled the complete migration with zero downtime, while Avimee’s internal team required no coding to create or modify bundles.
Final Takeaway
By unifying product bundling, analytics, and cart optimization into a single system, Avimee Herbals unlocked scalable AOV growth without compromising site performance or user experience.
This case study demonstrates how structured routines combined with a high-intent cart experience can convert organic traffic into predictable, high-value revenue.
