Me&my Case Study: 7X ROAS with Variable Bundling

At a Glance

• Return on Ad Spend Increase: From 4X to 7X

• Products Per Order Increase: From 1.1 to 1.8, a 64 percent rise

• Core Modules Used: Variable Bundles and Cart Optimization

• Implementation Time: Around one week

Executive Summary

Me&my unlocked profitable growth by rethinking how bundles work in fashion e-commerce.

Instead of forcing customers into rigid multi-item offers, the brand adopted a variable bundling strategy that preserved customer intent while gently nudging shoppers toward higher-value orders. The result was a sharp increase in Products Per Order and a jump in ROAS from 4X to 7X.

Client Profile

The Brand

Me&my is a Direct-to-Consumer apparel brand focused on trendy, high-quality fashion. Operating in a highly competitive market, the brand prioritizes maximizing value per customer to support aggressive and sustainable paid acquisition.

The Objective

The goal was to increase profitability from paid ads by improving Products Per Order and Average Order Value without hurting conversion rates or alienating customers who initially wanted to buy just one item.

The Challenge Before Implementation

• Products Per Order remained stagnant at 1.1, with most customers purchasing only a single item.

• Low Average Order Value created a ceiling on ad scalability, keeping ROAS capped at 4X.

• Traditional bundle offers required upfront commitment to multiple items, reducing participation.

• Bundling logic and cart calculations were disconnected, creating friction and trust issues at checkout.

The Solution Flexible Bundling with a Unified Funnel

Me&my implemented an all-in-one system combining Variable Bundles with Cart Optimization. This created a seamless experience where bundle logic, pricing, and cart behavior worked together in real time.

Module 1 Variable Bundling Driving PPO Growth

Variable Bundle Logic

Instead of forcing a multi-item purchase, the variable bundle allowed customers to check out with a single item while clearly showing the benefit of adding more.

After adding one item, customers were prompted to add another item to unlock a better price. This low-friction incentive preserved customer choice while encouraging incremental additions.

As a result, Products Per Order increased from 1.1 to 1.8.

Module 2 Cart Optimization Reinforcing Conversion

Unified Bundle Recognition

The cart instantly recognized the variable bundle logic initiated on the product page. Discounts were calculated accurately and consistently, increasing checkout trust.

AOV-Driven Upsells and Cross-Sells

Relevant upsells and cross-sells were displayed in the cart after bundle selection, capturing additional revenue without disrupting the purchase flow.

Results After Implementation

• Return on Ad Spend increased from 4X to 7X.

• Products Per Order increased by 64 percent, from 1.1 to 1.8.

• Total attributed revenue increased significantly.

• Operational efficiency improved by replacing multiple promotional apps with one system.

Client Testimonial

[Insert testimonial from a key decision-maker at Me&my highlighting how Variable Bundling enabled higher PPO and 7X ROAS]

Implementation and Support

The Variable Bundling setup went live in approximately one week. The integration team handled the complete implementation, ensuring pricing accuracy and seamless compatibility with Me&my’s existing e-commerce platform.

Final Takeaway

By replacing rigid bundle requirements with a flexible, intent-preserving approach, Me&my unlocked higher Products Per Order and significantly improved paid media profitability.

This case study demonstrates how variable bundling combined with a unified cart experience can remove friction, protect conversion rates, and unlock scalable ROAS growth.